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Our Story

 Norm and Tracy Urban started Parenting Concepts from their kitchen table in 1987. Their pediatrician, Dr. William Sears had helped them find a solution for parenting their fussy baby, Mathew, by wearing him in a sling. Tracy, with  Mathew in her baby sling, was stopped constantly by  people wanting to know where they could get their own baby sling. So, Tracy purchased a few carriers from Dr. Sears and began selling them as people inquired. Then, Norm went to work full-time at Parenting Concepts using his marketing and advertising background to help us grow. And grow it did! The business grew until it required a commercial location.

 Nearly 20 years later in December of 2006, Parenting Concepts sold the brand SlingEZee®  to Baby Holdings of Cypress, Texas.

We are still selling the SlingEZee Baby Sling because we believe that wearing your baby is one of the best things you can do for your baby!

A Family Operation

  When you call our office you will probably speak with Tracy or her husband, Norm. We are a family operation and we are here to serve you.

 
 
 
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